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Mission Overview

What's wrong with where we're going?

For starters, many athletes spend too much time traveling, competing and recovering from competition and not enough time preparing for it. Second, there is too heavy a focus on the result rather than the performance. This attitude leads to long-term failure, as coaches forgo the development of skills to focus on specific game tactics. And third, too many athletes are specializing too early on. An early focus on just one or two sports often leads to injuries, burnout and capping athletic potential.

This way of thinking has led to 60% of players dropping out before PeeWees and 20% dropping out after only one season leading to an overall decline in retention since 2000.
 
Coach Herb Brooks was famous for saying that, “Great moments are born from great opportunities.” Well this is our opportunity. Our time to get it right.
 
The American Development Model is a nationwide model for successfully developing American hockey players. It is a tool that will ensure every kid will have the same chance to succeed.
 
By implementing ADM, associations will see more skilled players and an increase in player retention. Again, ADM is a set of guidelines designed specifically to help kids reach their full potential.