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WIN is a coaching acronym. It stands for What’s Important Now.

It's used by coaches to help players focus on the current moment and shift them back into a process-driven mindset. This concept of What's Important Now is also valuable in player development. Certain aspects of development, like basic fundamental skills, need to be learned before players can effectively develop other more complex aspects of the sport. For example, if your players don’t have the skill to catch passes, then your breakout -- any breakout -- is not going to be very effective.
At 10U, What's Important Now is developing the fundamental skill set that will allow players to succeed as they grow older and the game becomes faster and more demanding.